Valencian or Catalan: Regional Language and Digital Marketing

The program helps you master the regional language, integrate into the academic and professional environment, and gain practical skills in digital marketing.

Study format: in person, 20 academic hours per week
Program volume: ~ 940 academic hours

What’s included in the program?

• Intensive regional language course (~ 660 hours)

  Develops all key language competencies: speaking and writing, listening, reading, grammar, and vocabulary. The course is designed to build confident proficiency in Valencian or Catalan in administrative, academic, and everyday settings.

• Sociocultural and academic adaptation (~ 100 hours)

  Topics include:

  • use of the regional language in education, media, and official institutions;
  • cultural characteristics of the region and local communication norms;
  • administrative and legal vocabulary;
  • academic communication and the specifics of professional interaction.
• Digital marketing (~ 120 hours)

  The course is taught in Spanish and covers:

  • fundamentals of internet marketing and positioning;
  • content strategy development;
  • social media management: Instagram, LinkedIn, Facebook, TikTok;
  • email marketing and web analytics using Google Analytics and Meta tools;
  • creation and launch of online campaigns.
• Final project (~ 60 hours)

  Development of your own digital project using the marketing tools studied and its presentation in Spanish.

Skills and learning outcomes

Upon completing the program, graduates will be able to:

• develop and present an individual project in the regional language, applying marketing strategies;
• use Valencian or Catalan confidently in academic, professional, and everyday communication within the region;
• understand the cultural and institutional characteristics of the autonomous community;
• apply digital marketing tools to promote projects and work with visual and written content.

The program helps you adapt to the region’s linguistic and cultural environment and acquire basic skills in digital marketing.

Study format: in person, 20 academic hours per week
Program volume: ~ 705 academic hours

What’s included in the program?

• Intensive regional language course (~ 525 hours)

  Develops key language competencies: speaking and writing, listening, reading, grammar, and vocabulary. Special attention is given to the academic and administrative use of Catalan or Valencian in the regional context.

• Digital marketing (~ 120 hours)

  The course is taught in Spanish and covers:

  • fundamentals of internet marketing and positioning;
  • content strategy development;
  • social media management: Instagram, LinkedIn, Facebook, TikTok;
  • email marketing and web analytics using Google Analytics and Meta tools;
  • creation and launch of online campaigns.
• Final project (~ 60 hours)

  Development of your own digital project using the marketing tools studied and its presentation in Spanish.

Skills and learning outcomes

Upon completing the program, graduates will be able to:

• develop and present an individual project in the regional language, applying marketing strategies;
• use Valencian or Catalan confidently in professional and everyday communication;
• understand the cultural and institutional context of the region;
• apply basic digital marketing tools.