Professional Growth Program: Spanish and Digital Marketing

This program is ideal for those who want to achieve a high level of Spanish, gain knowledge in the field of digital marketing, and develop academic and professional communication skills. It includes preparation for the official DELE exam*.

Study format: in person, 20 academic hours per week
Program volume: ~ 940 academic hours

What’s included in the program?

• Intensive Spanish course (~ 660 hours)

  Covers all key language skills: speaking, writing, listening, and reading, with a focus on grammatical accuracy and vocabulary expansion.

• DELE exam preparation (~ 100 hours)

  Targeted preparation for successfully passing the exam:

  • familiarization with the exam format;
  • development of task-solving strategies;
  • exam simulations and regular mock tests with detailed feedback.

  The DELE exam (Diploma de Español como Lengua Extranjera), organized by the Instituto Cervantes, certifies proficiency in Spanish as a foreign language.

• Digital marketing (~ 120 hours)

  The course is taught in Spanish and covers:

  • fundamentals of internet marketing and positioning;
  • content strategy development;
  • social media management: Instagram, LinkedIn, Facebook, TikTok;
  • email marketing and web analytics using Google Analytics and Meta tools;
  • creation and launch of online campaigns.
• Final project (~ 60 hours)

  Development of your own digital project using the marketing tools studied and its presentation in Spanish.

Skills and learning outcomes

Upon completing the program, graduates will be able to:

• develop and present their own project in Spanish, combining language training with marketing skills;
• pass the DELE exam after intensive language and exam-focused preparation;
• use Spanish confidently in academic, professional, and everyday communication;
• apply digital marketing tools to manage media content and implement projects.

* The official DELE diploma, issued by the Instituto Cervantes, is recognized by universities, government institutions, and employers in Spain and worldwide.

This program is designed for students who want to learn Spanish in a short period and gain basic knowledge in the field of digital marketing. It offers immersion in the Spanish-speaking environment and helps develop academic and professional communication skills.

Study format: in person, 20 academic hours per week
Program volume: ~ 705 academic hours

What’s included in the program?

• Intensive Spanish course (~ 525 hours)

  Covers all key language skills: speaking, writing, listening, and reading, with a focus on grammar. The program is adapted to the student’s starting level and aims at confident language use in professional and social settings.

• Digital marketing (~ 120 hours)

  The course is taught in Spanish and covers:

  • fundamentals of internet marketing and positioning;
  • content strategy development;
  • social media management: Instagram, LinkedIn, Facebook, TikTok;
  • email marketing and web analytics using Google Analytics and Meta tools;
  • creation and launch of online campaigns.
• Final project (~ 60 hours)

  Development of your own digital project using the marketing tools studied and its presentation in Spanish.

Skills and learning outcomes

Upon completing the program, graduates will be able to:

• develop and present their own project in Spanish, combining language training with marketing skills;
• use Spanish confidently in professional and everyday communication;
• apply basic digital marketing tools.